Although the social media revolution is a hot topic on everyone’s mind, car dealership owners and managers still fail to realize how gravely important social media is as a marketing tool. Especially when budgets are tight or it seems that resources need to go elsewhere, the power of social media is often overlooked. However, in an insightful slide show called Why Millenials Aren’t Buying Cars-And What You Can Do To Fight It
, Lindsey Kirchoff of HubSpot Media Relations tries to illustrate the generational change that is happening in the automotive market and what it means for the future of car sales.
What is a Millenial, you might ask? A Millenial
is anyone born between 1980 and 2000, which accounts for about 23% of the total population of the United States. By 2025, Millenials will account for 75% of all vehicles purchases, but they are also showing a steady decrease in how much they value cars. An article
published by the New York Times states that 46% of 18-24 year old drivers would rather choose the internet over their car while only 15% of the previous generation made such a claim. This shows that a serious shift is starting to occur in the short span of a generation.
What is causing this dramatic change then? You guessed it, the internet. With the ability to find, purchase, and ship just about anything online, the need to leave the house for certain items and services is decreasing. Coupled with a growing shift towards public transportation amongst Millenials, many dealers will not only have to convince them to buy their
car, but to simply buy a
car in general.
Although the outlook may look bleak, there is hope! With Millenials visiting an average of 25 websites before buying a vehicle and showing a disregard for traditional marketing mediums such as TV advertisements, mail, and phone calls, the internet has become the new showroom. This means that interactive websites and education via the internet is becoming the best way to reach out to potential customers. If you still aren’t a believer, click here
for a fact filled video. At Autofusion, we provide a wide range of tools to help your dealership keep up with these changes. From our mobile sites to Facebook apps and SEO/SEM, we want to make you visible on the internet. Contact
us today and we’ll help you take your business to he next level!
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