Published On: August 17, 2011
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan base.
Facebook offers a unique opportunity to engage people on a personal level. More than just a “social network,” Facebook is a direct channel for communication between your dealership and your potential customers. A magnetic Facebook page with plenty of fans can often result in an effective online presence that boosts the credibility of your business.
However, simply having a Facebook page with fans and updating it regularly is not enough. Jennifer Schrader at Automotive Digital Marketing believes that there are three strategies every auto dealer needs to practice when it comes to Facebook marketing.
- Use your existing fan base – Ask your employees to become fans of your dealership’s page, and encourage them to engage their friends and families. This creates a strong foundation for your dealership in the Facebook community.
- Focus on building lasting relationships – Go beyond merely increasing fan counts and create trusting relationships with your customers. Instead of sending out generic spiels, connect with your audience using personalized messages.
- Listen to feedback – Communication is a two-way street. Use Facebook as a forum to listen to and respond to feedback. It’s not just a “PA system” to broadcast news about your business.
While Jennifer offers key points in engaging with your Facebook audience, you can always do more to boost the number of fans you have. Car dealerships need to be creative with their Facebook marketing so customers are encouraged to return to the page, as well as invite their friends to become fans. Valuable incentives and special giveaways for checking in are among the many things you can offer to your Facebook audience. The more value you give to your fans, the more they give back in the form of positive reviews and referrals. Take a step away from traditional marketing methods, and build your presence on Facebook with regular customer interaction and creative deals, so your fans are more likely to stay loyal to your dealership.
For more information about Michael Tyman and Professional Success, Inc. visit his company website, LinkedIn profile and Facebook page by following the links in the first paragraph.