Published On: August 1, 2011
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite efficient, many dealers often find themselves wanting more than the generic, one-size-fits-all websites provided for them. Dealers who want custom-tailored online marketing solutions can find it incredibly beneficial to work directly with an independent internet marketing and web design company.
Independent web marketing companies have specialized methods, technology, and expertise to give car dealers custom-designed websites, complete with unique branding and an individualized marketing strategy. A complete solution can provide you with search engine optimization (SEO) and search engine marketing (SEM) services, increased inventory exposure with services like Facebook and Craigslist marketing, and mobile websites.
By partnering directly with an online marketing provider, dealers get direct access to the advanced tools that just aren’t available from their corporate approved website. You will be able to gain access to in-depth usage statistics and take control of your online presence. This hands-on approach offers car dealers a true marketing solution, not just a website.