2022 AWA Award Winner - Websites - Rising Star Award

Boca Raton, FL (March 10, 2022) - Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce Autofusion, Inc. as a winner of the 2022 AWA Award in the category of Websites and has received the Rising Star Award.

The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, digital marketing, fixed operations, F&I, training, website merchandising, conversational commerce, business intelligence tools, video technology, OTT, and reputation management.

This year’s lineup of AWA winners included a number of exciting new products designed to create operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line. In addition to creating new tools, the vendor community fully embraced the challenges and opportunities created by COVID and consumers’ rapid deviation from historical shopping habits. Likewise, companies showed their ability to quickly respond with dealer tools when faced with the anomaly of low/no inventory.

Brian is honored to recognize the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders and innovators this past year.

In Brian’s product review, he states, “One of the things we loved about the Autofusion Website Platform is their advanced programming to handle inventory shortages. I wrote an article the other day that websites fail to recognize that if a dealer doesn’t have a specific model it is being removed from the search engine in the website… What we loved this year is that consumers can custom order vehicles when there’s no in-stock inventory and by having that natively integrated into the consumer experience it just means less consumers were disappointed when they visited a dealer’s website.”

Founded in San Diego, California in 1998, Autofusion partners with car dealers to customize and improve their online experience. Autofusion focuses on adapting to current consumer needs and changes in the automotive industry to help their dealer partners succeed in an ever-changing environment.

About Brian Pasch:

Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: "Remote Retailing Blueprint," "Just Faster," "Automotive Marketing Playbook," "Who Sold It?," "Swimming with Digital Sharks," "Mastering Automotive Digital Marketing," "Selling Cars in a Digital Age," Unfair Advantage," and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified and PCG is a Google Premium Partner company.