By: Earl Brown, Autofusion (2023)
The newest version of our Custom Order Tool, which is a “Build and Price” product configurator for car dealers, has started landing on dealer websites all over the country. The latest version provides an even more beautiful, engaging, and value-packed digital shopping experience for your website visitors. All of these new features below provide a seamless and organic shopping experience for these customers, which translates into a more efficient sales process, and a better chance of conversion.
That’s why many of the top dealers in the U.S. (including nearly half of the top 50 Ford dealers, and major groups like Lithia, and Group 1) swear by it. Our tool has kept shoppers on-site longer and more engaged in your process, which in turn has generated tens of thousands of qualified orders and lead submissions just in 2022 alone. Car shoppers are demanding transparency and simplified shopping solutions, which is something that automotive vehicle configurators like our Custom Order Tool provide.
Exclusive New Custom Order Features For 2023:
Options & accessories media: Merchandising 101 dictates that if you offer it as an option, you should be able to show your customer what it is. With our tool, you can properly merchandise every option available on your vehicles, whether it’s from the factory or a dealer-added accessory. Photo and video galleries with text descriptions nested right in the expandable options list; because a picture really is worth 1000 words!
Beautiful new user interface with customization and design continuity: Our tool is custom designed to naturally fit in on your site. It is not just a boiler-plate copy of the same tool we put on other dealer’s sites (unlike our competitors). It is built from the ground up to match your dealership’s process and website (including variables like colors, fonts, image placement, layouts, styling etc.) to provide a more familiar, low-friction shopping experience for your customers.
Site/CTA optimizations & deep linking campaigns: We help you get the most out of your new custom order tool by walking you through a series of best practices for implementation on your website. Including helping your dealership understand the best ways to market this tool to shoppers. We even deep link to specific models, trim levels, and pages to help you keep the customer experience streamlined, while improving your attribution models and strengthening your re-marketing funnels.
Payment calculator & custom pricing: We make it easy for your dealership to remain transparent which maintains trust and credibility in the eyes of your shoppers. We also make it easy to set yourself apart from the OEM and competitor pricing to create a sense of urgency and offer a lite version of “digital retailing”. You can control the pricing of every element with our Custom Order tool, from model specific discounts, to market adjustments and on to variable pricing for options and dealer added equipment.
Up-to-date and accurate OEM incentives integration:As inventory levels increase and lots start to fill up again, incentives will become an ever more important factor for consumers when shopping for a new vehicle. Our tool showcases the model/package specific incentives within the custom order / build & price process. That way your customers don’t have to leave the configurator or your website to find the relevant info they need to make a purchase decision.
Dealer added accessories media: If you’re a dealer who likes to offer upgrade packages, specialty models, and accessories, our new media gallery integration for the custom order tool’s options configurator is going to help you properly showcase your upgrade offerings in a way that truly does them justice (from a merchandising perspective). This exclusive feature helps your online shoppers perceive more value and feel more confident about submitting an order on a vehicle with a few extra bells and whistles.
Current Autofusion dealers: Have you had a chance to check out the New Years updates and enhancements message from our Sales Manager, Richard Lloyd? Click hereto watch the video
If you’d like to learn more about the history and capabilities of our Custom Order Tool, checkout this article. If you’d like to learn more about what Autofusion’s Custom Order Tool can do to help your dealerships website convert better and generate more leads, Click Here to schedule your demo or email our sales team at sales@autofusion.com today!
