By: Earl Brown, Autofusion (2023)
Since about 2015, dealer spending on SEO has increased dramatically while spending on traditional channels like T.V., Radio, and Newspaper have (for the most part) significantly decreased. It’s more important than ever that your dealership protect and expand it’s organic search territory, but it can be a difficult because Google changes its algorithm hundreds of times a year. By partnering with Autofusion, you’ll be able to stay ahead of the platforms and algorithms, keeping your dealership front-of-mind and easy-to-find.
Our Search Engine Optimization services cover a range of features and benefits that will help your store be discovered before your competitors.
•Targeted and Specialized Landing Pages full of the information consumers want, individually developed for every market you service and every model you sell.
•On-Page SEO We’ve learned that just because you dealership has a big expensive website from a major provider, doesn’t mean the site content is unique or particularly worthy of user engagement. So we work with your website provider (even if its not us) to ensure that each page is the best that it can be. This includes the tedious work of making sure that your schema markup language, title tags, alt tags, and meta descriptions are all properly completed.
•Unique, Professional, and Value-Driven Content: Autofusion has some of the best (and frankly the most proactive) content writers in the Automotive industry. Our creative team knows how to build effective and 100% unique content that shoppers want to read…and we get that content published lightning fast. No templates and no duplicates, custom written with your dealership and market in mind. We also engage in back-linking campaigns to place this quality content on sites that your shoppers like to spend their time.
•Local SEO Listings: We claim, strategize, and fully optimize every aspect of your important local listings with Google Business and Apple Business Connect. If you offer multiple brands, we’re able to create segmented listings that give each brand it’s best chance to thrive on Google. We make sure your dealership appears everywhere people are, including on the lesser-known local platforms like Bing, Yahoo, Yelp, CitySearch, YP, and more.
• Media Optimizations: A picture is worth 1000 words! That’s why we optimize all of your images, we even help make sure your video content is up to current vSEO standards.
When a shopper is ready to buy a vehicle, but finds your competitor first, you’ve lost not just a sale, but potentially a lifetime of sales and revenue from that customer- not to mention their friends and family. That’s why Autofusion puts such a heavy emphasis on helping dealers dominate search, because it matters! Our SEO services are so advanced that we’ve even helped dealers rank nationally just behind the OEM on popular vehicle model search terms.
To better understand the difference between an SEO vendor and a true organic search partner, click here to schedule a brief consultation or contact our sales team at sales@autofusion.com today.
