By: Earl Brown, Autofusion (2023)
In early 2021, dealers were experiencing higher bounce rates due to a lack of marketable inventory, Autofusion worked tirelessly to develop a first-to-market solution t o help dealers create a build and price shopping tool on their websites that not only kept their customers more engaged, but captured the lead even when the perfect vehicle was not in-stock. Our Custom Order Tool solved the problem for dealers so well that we decided to create a similar tool for the stores who sell OEM products that are not as easy to custom order.
Enter Factory Reserve Plus, the first tool of its kind for car dealers who want to offer a true pre-order/reservation experience. Our Vehicle Matchmaker gives your shoppers the opportunity to research, build, and price their ‘perfect match’ vehicle; we then use their equipment selections to instantly show them all of the similar vehicles you have in-stock, in-transit, or in the factory. Without having to go to the OEM site, and without being limited to what you have on-the-lot today.
We’ve learned during these last few years that shoppers place a high value on having the ability to configure and research their ideal vehicle right on the dealers site. Being able to visualize options, trim levels, and dealer accessories, in conjunction with transparent pricing, incentives, and even payments- is a game-changer.
Vehicle Matchmaker not only keeps customers on your site longer, and significantly more engaged, but it also helps your dealership merchandise ALL of your available inventory, as soon as the factory starts building it:
•In-stock vehicles
• In-transit vehicles
• Order bank vehicles
• In-factory builds
A tool that gives shoppers what they want, and that also improves the digital sales process for dealers who can’t just put in a special order with the factory. These benefits in addition to bolstering your merchandising for a whole array of vehicles that most dealers don’t even think about until they land on the lot.
Shoppers follow 3 easy steps:
Offering 3 purchase options:
Our Vehicle Matchmaker tool is even more relevant now in an atmosphere of rising interest rates, waning consumer fervor, and inventory levels slowly normalizing. With our matchmaker tool, dealers no longer need to clutter their websites with PDF’s and blurry screenshots of “incoming” inventory lists. Instead, you can effectively promote and offer a call-to-action on you incoming inventory long before it arrives on the lot. “Pre-sell” and reserve your incoming units before they begin to impact your floor-plan costs, which enables you to save money and strive for the elusive ZERO day turn time.
The Vehicle Matchmaker is a highly accurate interactive product configurator that follows all OEM build-logic, matches users to their ideal vehicle based on similar equipment, and includes important features like customized pricing, incentives, available payment calculator, and more. Plus, it’s lightning fast and easy to use on any device.
With our turn-key Vehicle Matchmaker solution installed on your dealership’s website, you’ll finally be able to effectively promote your entire inventory, whether you’ve got it on the lot today or not. To schedule your dealerships demo or consult with our sales team- CLICK HERE or email us at sales@autofusion.com.
