By: Earl Brown, Autofusion (2023)
In digital marketing, sentiments like “that’s the way we’ve always done things”, simply don’t cut it. According to ARC Analytics, automotive digital advertising will balloon to become a nearly $24,000,000,000/yr. industry by 2025, more than double what it was in 2019. Unfortunately for dealers, a lot of this spending will lead to little more than record profits for the marketing agencies, and weak ROAS (return-on-ad-spend). Simply spending more money on basic geo-targeted keyword ads is not an effective way to achieve better advertising results for your dealership.
At Autofusion, we believe that the benefits of a large ad budget are greatly outweighed by the benefits of a fully optimized and efficient automotive digital marketing strategy. Our PPC services are custom developed, fully managed, and paired with proprietary targeting software so your dealership can constantly cultivate incrementally better sales results. We give your store a serious competitive advantage without necessarily having to increase your spend.
The competitive advantage we offer to dealers is based on a few core service concepts that we take seriously:
Substantive Research: Autofusion embarks on a learning process as part of every new PPC client onboarding. We research the client themselves, their specific goals, the market and OEM dynamics, competitive analysis, special dates or holidays, and so on. The strategy that is developed based on that research involves everything from custom copywriting, beautiful graphic design, ad composition, and on to custom targeting environments, schedule optimizations, special offers, CTA’s and much more. We’ve found that when vendors take shortcuts through the research process, they often end up producing boiler-plate gimmick ad’s that underperform.
Active Ad Management: Our team of dedicated marketing pros are available 7 days a week. There is too much competition in your market to take a risk on the ‘spray-n-pray’ or ‘set-it-and-forget-it’ PPC strategies pushed by other agencies. We never stop adapting to an ever-changing digital advertising environment, and we never stop looking for ways to optimize and A/B test the platform itself to lower your dealerships CPL’s while improving your ROI.
Exclusive Technology & Optimized Campaign Design: : Autofusion has developed a custom Bot-Blocker technology that helps your dealership avoid click-fraud coming from your dealership’s competitors and bots. This software saves up to 25% of your clicks and allows you to spend more money delivering ads to real buyers. Our in-house web developers also utilize best practices to design fully optimized landing pages that help your ads convert more leads than ever.
Unique campaign strategies: Our digital marketing strategies are far more complex than the average “Car For Sale, Please Buy” ads that our competitors like to run. We prefer to give our dealers proven options that help them stand out in the crowd, build trust, and effectively promote their product. This includes things like OEM incentive ads, branded image overlays, review ads, and ad copy that is full of the product details that consumers actually care about. We also have a bias towards value-added messaging that helps brand your dealership, and of course special offers that create excitement and a sense of urgency on specific models or body styles.
Autofusion’s process and technology is the secret sauce that other automotive agencies can’t seem to replicate. Our marketing practices change with the data, with consumer habits and expectations, and with your dealership. All of the efficiency standards we employ in our dealer’s campaigns are products of a never-ending learning process.
If you’d like to read more about some of our CPL optimization strategies, check out this Article. To better understand the difference between a PPC vendor and a true advertising partner, click here to schedule a brief consultation or contact our sales team at sales@autofusion.com today.
